Wesley Littlefield
On-camera · Gear reviews
Wes runs the YouTube channel. Field tests, gear breakdowns, and seasonal walkthroughs. Fishes bank and boat. Doesn't believe in the most expensive rod. Believes in the right one.
From bank & boat · since 2020
Fished before it's filmed. Written by anglers with experience, not arrogance. A weekly rundown of what's working, what's not, and gear worth owning.
Two things live here. A YouTube channel with hundreds of field-tested videos, and a free Bass Lures Cheatsheet we built for thousands of anglers who want the real picks, not the sponsored ones.
On-camera · Gear reviews
Wes runs the YouTube channel. Field tests, gear breakdowns, and seasonal walkthroughs. Fishes bank and boat. Doesn't believe in the most expensive rod. Believes in the right one.
Writer · From the Bank
Keith writes the Friday newsletter. Louisiana angler, outdoor writer, bass-and-bream guy who'll happily talk trout in the spring. If it's in the newsletter, Keith probably fished it first.
As featured in
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Our Bass Lures Cheatsheet breaks down what to throw by season, water temp, and weather. Print it, keep it in the tackle box. Built from 10 years of on-the-water guessing, so you don't have to.
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Who we are · §01
We've been writing about fishing since 2020. Not from a marketing desk. From the truck, the bank, the boat ramp at 5 a.m. What follows is how we work and what you can expect from us, week after week.
Make fishing less intimidating. You walk into a pro shop and everyone looks like they've been doing this for 20 years. It's hard to ask a question. We're here for the weekend angler, the dad teaching his kid, the beginner who just bought a rod and doesn't know where to start.
Research-driven, firsthand experience. If we recommend a rod, one of us fished it. If we review a lure, we tied it on. No hearsay, no spec-sheet rewrites.
Years of accumulated knowledge, cataloged and kept. Our archive is its own kind of library, built one honest review at a time.
We break down jargon. "Moderate-fast action" means nothing if you're new. We'll tell you what it feels like in your hand, and when to use it.
Built by anglers, for anglers. We fish the same water, buy the same gear, make the same mistakes. This is a brand, but it's also just us talking.
Between the pros and the pier. We demystify gear, techniques, and seasonal patterns so you can spend more time fishing and less time guessing.
